Sarah Hempstead and Wayne Schmidt
September 28, 2017
Every place evokes feelings for people. A great place feels welcoming, exciting, curious, comforting—and maybe even inspiring. Your designated place always has the opportunity to evoke vastly different feelings than it does now. But change doesn’t happen overnight. Placemaking, if done correctly, is a marathon, not a sprint. We covered what Mass Ave in Indianapolis was 40 years ago, and how it has become revitalized to the vibrant destination point it is today.