At A Glance:
Location: Bloomington, IN
Size: 1,334 acre area
Cost: $2,150,000
Type: Study, Assessment
Services: Architecture, Civil
Project Overview
The Monroe City Council planned to develop a name for the Westside District that is consistently used, has brand recognition, and helps create a sense of identity and a strong sense of place. The plan was designed to contain a variety of structures to attract new business and employees. Working together with the stakeholders, we designed a campaign that highlights the natural materials found in the area. During the first phase, the plan is to install signage at six primary gateways. A second phase plans six signs at secondary gateways and intersections. A third phase will involve implementing consistent business signage. When the project is complete it will create connections rather than barriers with the district, and connect it to other key areas in Bloomington, Indiana.
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